Mai mo - A playful world of stunning jigsaw puzzles

Jigsaw puzzle infographic -why do people puzzle


Hi and welcome to mai mo, your new go-to jigsaw puzzle brand. My name is Emilia and I founded mai mo in 2020. So glad you’re here!

With mai mo, it’s always time to play mo’. That’s why all of our jigsaw puzzles are made with a playful purpose, giving you the chance to find the missing (puzzle) piece to your life and time to let your mind wander.

I searched high and low for artwork that would be a joy to piece together and equally pleasing to the eye. Today, mai mo presents beautiful imagery from a select number of museums and galleries across Europe . Offering a break from blue screens and a meditative and jazzy space for your mind to make new creative connections with each piece placed. I hope you enjoy them as much as I do!

As a firm believer in ‘what we surround ourselves with is what we become’, all of mai mo's puzzles are also designed to pass the ‘shelfie’ test. This means that all puzzle boxes are made beautiful enough to parade on your shelves, rather than stowed away in a corner.  

Mai mo puzzles are made for a comfortable experience with pieces made from matte and sturdy FSC certified paper. With a selection of puzzles ranging from 500 to 1000 pieces, you have the freedom to choose how much time you want to spend on your next puzzle adventure.

So if you’re looking to give yourself, or someone near and dear, thoughtful space to reconnect with playfulness, a mai mo puzzle is the perfect gift and treat. 


Our Story

Two years ago I found myself with my creativity at an all-time low and playfulness barely present in my life. My body was tired and so was my mind. I was running a sustainable fashion brand and although things seemed breezy, my schedule allowed for not much more than four components - (too much) work, (too little) sleep, socialising and Netflix.

I wanted a change, to reconnect with a playful approach to life, one that allowed for space to explore and to be imaginative outside of what the adult world required. Creating and doing things just for fun, focusing on progress over perfection and doing it all without a single blue screen in sight. On this quest, jigsaw puzzles were the first activity I picked up and after rediscovering the childhood joy of completing one, I was hooked. There was something about the waves of calmness and the creative energy that follow as you complete one that just made sense to me. 

This journey was also the beginning and the reason why I founded mai mo in Notting Hill, London, in 2020. I think everyone deserves to have playfulness and creativity in their life and with mai mo I want to simplify this magical journey. 

P.S If you want to know more about why I founded mai mo, I wrote a more detailed post about this on our journal here


P.S. If you also think it’s time to play mo’

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